Fuel Efficiency Workshops | Finland
Media Fuel Economy Challenge
An event with a difference! A Fuel Economy Challenge for the media, the idea to put the Taylor’s Tips into action and experience driving where they can save fuel, money and reduce carbon emissions. Through their media outlets they can report their experience first hand to their readers/audience. This fun event began on board a train from Helsinki to Tampere. The participants enjoyed breakfast while taking on board the Taylor’s Fuel Economy Workshop. On arriving at Tampere cars were waiting for the journalists to drive back to Helsinki (two drivers per car). Helen and John were able to be a passenger in each car en route, observing the driver and giving some on road tuition. The Grand Finale was held at the Kaivohuone Restaurant whereby the winners were announced and prizes awarded. The follow up stories from the media participants were all positive and there were smiles all round.